Helps: Massaging the Message of Hope

Distinctly, the aim is train to be lost, when the African HIV South the plus late prevalence the figures say the history. Statistics By the Department of show of Health than 2009, the HIV prevalence in the population of adult (aged 15-49) has been estimated in 17.8%; or 5.63 million adults and the boys have been infected with HIV and HELPS. Of these, 5.3 million was the adults have aged 15 years and older, 3.3 million was women and 334000 was girls. The key question is why there is no discernable behavioural change in spite of the proliferations of these messages between the groups aimed?

Medical and social scientists have described HELPS like illness that destrozos each appearance of the lives of people, of most of intimate to most of public. They also pontificate than HELPS/of HIV threatens to wipe out of profits desarrolladores in the nations the poorest of the world, when measured by interest of life. The Minister of Health of South Africa says that HELPS/of HIV is threatening reversal of run-apartheid developmental profits. There is now widespread agreement that a key step to direct the epidemic of HIV is to achieve local people collectively to 'take property' of the problem, and the task to comprise the transmission and the prevention of HIV is a that he involves attention in a range of level and academic disciplines of analysis.
It is suggested that the subtext of these two HELPS campaigned mentioned here aparta to add glamour to HELPS messaging - seem to suggest: neither that it is fresh to be the positive HIV or that some lies of solution in a distant future. Precisamos Go back to basics - in the core of communication of HELPS would have to be the demonstration of the virus say consequences and.I. Illness like consequence of HIV opportunistic illnesses, dead and say the consequences for those have left behind. Only then we can move to the ABC of HELPS than abstinence of emphasis and use of condom, and in the another final of the climbing - access to Antiretroviral Therapy (ART).
Analysts of Communication of the too much have argued that too average like the daily and the television have a width-comprising influence on our experience and on public opinion. This is not fair because they affect our attitude in specific ways, but because they are the means of access to the knowledge in what a lot of social activities depends.
I concludes that the messages of HELPS/of present HIV are muted, often losing the objective and hence #subsequently do fault. I uses the word muted to suggest that wrong tactical of communication, graphic, presentation, use of tongue, frequency, half and channels of distribution, between another have been employed in the HELPS/of HIV messaging. There is therefore of justification in my thesis that this 'persuasive' discipline of too average has not been deployed and exploded to his fuller potential in a battle against HELPS/of HIV.
Compounding The problem is the average frenzy surroundings to celebrities (and -be celebrities) after #he that has declared publicly his state. Anybody of these narrative (public of HIV statements) no adventure never to the murky world of exactly as the virus has been purchased, under which the circumstances was the proof done, and #how many potential people could have been infected. No an alone person that never revealed his state of positive HIV was asked never on his partner/s state of spirit, been of HIV and how plan to live a different life -order to avoid, a) extending the virus further, b) avoiding re-infection. Mucus for a change of paradigm in the HELPS that inform in the average and one more nuanced approximation in the average/communication ethics of the HELPS that inform.
While the medical professionals disperse Antiretroviral medicines (ARVs), is time by a multidisciplinary approximation to scale on top of communication of HELPS that will direct in the tangible health that enhances lifestyle. Messages of HELPS would have to have limited no to announcements or of the special shows like Ciutat of Alma, Scrutinise, Brothers for life, Siyanqoba has Beaten it, and Khomanani - communication of HELPS has to permeate all our daily life in ways that can not escape.
I resists advances a view that of the scarce cases wherein providers of information move further provision of information: they simply glamouralise messages/of communication of HELPS of HIV. The case in point is the HIV índole positive in one of the operas of soap of South Africa and campaign of Life of the Love billboards with healthy looking the teenagers that proclaim a future without HIV. We are still to bury a celebrity in operas of local soap that have died like consequence of HELPS. We are still to see a índole in operas of local soap that buy or using condoms during a lot of sexual meetings involved -screen or a Life of Amur billboard showing a critically ill person. Still, the extensive of the HIV is, mostly, caused by that there is unprotected sex, (the risk that increases exponentially) with multiple partners - this remains the factor of risk bigger by HIV to this region (sub-Saharan).
I want to argue that the current methods of communication of HELPS are simply information provisioning, hence success limited; whereas, precisamos advance to communication of HELPS: interlinking mix of communication of traditional marketing, and stakeholder administration. The rationale of stakeholder collaboration in the context of communication of HELPS is this 'stakeholder the societies offer the possibility for the evolution of one inside-understanding of depth of the way in which the epidemic is train to extend in particular local contexts, which ideally has the potential to direct in the development of tentativas informed to reshape these contexts such way that could limit his extensive '.
Even so in a recent study (2010) of three South African Broadcasting Company (SABC) shows of television and three announcing campaigns that have been studied for his impact in the elections of health of people, the results are not encouraging. The study - by Johns Hopkins Health and Education and his partners, has studied the impact of shows of television and announcing campaigns in awareness/of HELPS of the HIV. Hopkins The study reveals so much when it conceals the power of the too much average, and the extension to the as it can assist enhance healthy lifestyle elections. The reality is that 77% of studied informants has not been exposed to the I governs primary campaign Khomanani, and 50% of those no exposed has not known than use of regular condoms prevents the HIV neither take a proof of HIV.

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