The Radio is extraordinarily resilient; it has survived, largely unchanged, in spite of all that technology has thrown in him. But when the average the industry becomes never more competitive and audiences never more demanding seasons of radio will find that they have to adapt quickly to survive.

Writing in bizcommunity.com Daryl Ilbury says that to survive needs of old radio to become new radio and needs of new radio to connect with his audience in ways never has done before. It needs to embrace the social revolution to remain pertinent. To this end predicted 11 trends in radio for 2011, some of the cual will look in down.
The still served Radio a purpose: the people had to listen to something during the commute to and of work and was a launching pad for local bands, but his popularity was no doubt in the wane. Fortunately, nature abhors a vacuum and the crash jock hit the waves of air. Crash jocks is loathed and loved but attract listeners and attract income and so, in spite of the controversy, to seasons of radio them #love (although the trend is to only has a crash jock by season - too much controversy is a bad thing).
But then social average entered the picture and the people discovered that they preferred interacting online to almost anything more: they could discharge the music wanted to, to listen to when wanted to and YouTube became the means of election for new artists to break to the scene of music. The Music became public field, the people achieved tired to listen to the same songs on and on and on again and the radio was once again relegated to the bench.
In the old days good the familiar radio was the hub for familiar entertainment. The Parents and the boys gathered around to listen to serials the way now gather to look the Anatomy of Grey or The most Next. There were programs for boys, mommies, dads, programs of news, and music - quite a lot anything could love. Then the television came along and the radio begun to take a back seat. Then MTV came along and, well, the video killed the star of radio, no it?
• Celeb-jocks: The people of thing never achieve tired of is celebrity. The television has taken in this that is why celeb reality and shows of talent are so popular - think Heidi Klum and his quest to find designers of fashion or Dancing with the Stars. Ilbury Expects seasons of radio to sign in television, music, comedy and socialite celebrities to host his shows of proper radio, regardless of talent.• Besides, radio DJs will have to work harder to increase his public profiles and achieve a bigger degree of celebrity to maintain listeners going back for more. In South Africa, 5FM DJ Gareth the Cliff is a judge in South African Idols and there is hosted his show of talk of proper television. We can expect more of this kind of thing like the wears of year on. • More talk: in an effort to better connects to his seasons of radio of the audience can implement a unspoken political of more talk least another material. This has the potential to backfire, even so, when only the sure personalities can carry conversations extended in air. The waves of air are full of DJs spouting rubbish and annoying listeners. A lot of change of people of his radios and turn in his MP3 players because they do not want to listen to unnecessary prattle. • The growth of income no traditional common: most of income of radio is generated by announcements, which, as waffling DJs, is bothering and alienating. As Ilbury, need of seasons of the radio to follow in the footsteps of social average and find unobtrusive ways to fund his existence. • Well-spontaneous programming planned: this requires a flow and creating approximation to shows of radio and also means that listeners will not have to seat #by the same songs repeated six times by day.

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